IndianOil Amongst the Top 3 Strongest brands in the Country: Ranked highest in the Oil & Gas Sector HONOR

IndianOil Amongst the Top 3 Strongest Brands in the Country

 

Mumbai: Indian Oil Corporation Limited has been ranked as the third strongest brand in the country in a recent brand survey by Brand Finance.
 
Basis its performance on parameters such as Marketing Investment, Stakeholder Equity, and Business Performance, IndianOil has been assigned a Brand Strength Index (BSI) score of 84.6 out of 100, making it the strongest oil & gas brand in the country. IndianOil registered a huge improvement as compared to its previous score of 77.2 out of 100 in the survey last year.
 
Brand Strength is the efficacy of a brand’s performance on intangible measures and showcases the relative strength of brands, based on factors such as marketing investment, familiarity, loyalty, staff satisfaction, and corporate reputation. Alongside revenue forecasts, brand strength is a crucial driver of brand value.
 
The annual report on Indian brands was published by a London-based independent branded business valuation and strategy consultant, Brand Finance. Every year, Brand Finance values 5,000 of the world’s biggest brands. The 100 most valuable Indian brands are included in the ‘Brand Finance India 100 2019’ ranking.
 
With a 33,000-plus work-force, extensive refining, distribution & marketing infrastructure and advanced R&D facilities, lndianOil plays a significant role in fuelling the socio-economic development of the country. With a mandate to ensure India's energy security and self-sufficiency in refining & marketing of petroleum products, lndianOil has in the past six decades provided energy access to millions of people across the length and breadth of the country through its ever-expanding network of over 50,000 customer touch-points.
 
With a turnover of Rs. 6,05,924 crores and a net profit of Rs. 16,894 crores in 2018-19, IndianOil is one the largest Corporates in the country.


Posted Date :  25-07-19

Categories : HONOR

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