BPCL launches automatic refueling technology 'U-Fill' for customers, know full details

New Delhi: Bharat Petroleum Corporation Limited (BPCL) – a Public Sector Undertaking under the Ministry of Petroleum and Natural Gas has announced the launch of “U-Fill” – a digital customer experience that fulfills the promise of BPCL to ensure that their customers There is complete control over time, technology and transparency.

With U-Fill, the invitation is for customers to "speed up their fills", taking advantage of the latest in digital technology that eliminates the need to look for zero or last readings and such offline manual interventions.

The U-Fill offer has been launched in 65 cities across India and will soon be launched across the country. The company said that the functionality of U-Fill is fast, secure and smart. For a customer looking for a change in their refueling method, this is an easy and convenient solution. 

U-Fill functionality does not require any app download, payment is app agnostic (i.e. customer can use any payment app already downloaded on his/her phone like GPay, PayTM, PhonePe etc.), real time via SMS QR and Voucher Codes are provided and accepted at all BPCL fuel stations where the functionality is enabled.

Adding to the transparency and convenience, if the amount paid in advance is partially utilized, the balance is immediately refunded to the customer's bank account. If not used within 48 hours.
 
 
 
The technology provides the customer with the control of refueling as well as touchless pre-payment solution. With the delivery unit automatically predetermined for the fuel value paid by it in advance and eliminating any manual intervention at the point of sale. 

 
 
Thus, there is no need to check for zero before refueling or the final reading, the dispensing unit will automatically dispense the exact amount of fuel.  Also, it is effective across a range of stakeholders, from company executives to dealers, managers, and driveway salesmen (DSMs). 
 
Uphill is another milestone in the company's digital transformation journey that aims to improve customer turnaround time (TAT) at fuel outlets and enhance transactional transparency, thereby enhancing the retail-like experience.
 

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