BharatPe launches ‘Hai Yakeen’ campaign

• The campaign is designed to celebrate the dreams and passion of the merchants of India
•  It will be live for 4 weeks

Mumbai: BharatPe, one of India’s fastest-growing fintech companies, today announced the launch of its new brand campaign -‘Hai Yakeen’. Conceptualized around the power of dreams and tenacity of offline merchants and SMEs, the campaign aims to celebrate success stories of the resilient community of entrepreneurs of Bharat, across a range of industries. 

The TVC has been directed by the celebrated ad-film director, Anupam Mishra. Naseeruddin Shah has lent his voice to the TVC. Along with the TVC, BharatPe will be running a high decibel 360 degree campaign across TV, OTT and digital media. 

Designed with the objective of showcasing the passion of small offline businesses, the film crafts stories of 6 small business owners and highlights how they fulfilled their big dreams with resilience, innovative thinking and hard work. 

The film also establishes the trust BharatPe has in the high growth potential of the offline merchants, while helping them with best-in-class fintech products that are enablers in their growth story.

Speaking on the launch of this new campaign, Mr. Parth Joshi, Chief Marketing Officer, BharatPe, said, “For us, ‘Bharat’ stands for the indomitable spirit, can-do attitude, and the tenacity to bring change. This is the reflection of millions of merchants who are silently marching forward to shape the nation and are the soul of Aatmanirbhar Bharat. 

Their dreams, aspirations, efforts, and innovative thinking can be seen everywhere, every street, every corner, every city- across the country. BharatPe was designed with the intent to empower these millions of offline merchants who play an integral role in building new India. 

With this campaign, we celebrate millions of untold stories and hope to inspire a whole new set of merchants to believe in the power of their dreams. We are grateful to our 8 million+ merchant partners who have put their faith in us. We are committed to build products that will empower millions of offline retailers and SMEs in the country.”

About BharatPe

BharatPe was founded in 2018 with the vision of making financial inclusion a reality for Indian merchants. In 2018, BharatPe launched India’s first UPI interoperable QR code, the first zero MDR payment acceptance service. 

In 2020, post-Covid, BharatPe also launched India’s only zero MDR card acceptance terminals – BharatSwipe. Currently serving over 80 lakh merchants across 225+ cities, the company is a leader in UPI offline transactions, processing 11 crores+ UPI transactions per month (annualized Transaction Processed Value of US$ 17+ Bn in payments). The company has already facilitated disbursement of loans totalling to over ?3500 crores to over 300,000 merchants, since launch. BharatPe’s POS business processes payments of over US$ 4 bn annually on its POS machines. 

It has a network of 1.25 lac+ machines across cities. BharatPe has raised over US$ 650 million in equity and debt, till date. The company’s list of marquee investors includes Tiger Global, Dragoneer Investment Group, Steadfast Capital, Coatue Management, Ribbit Capital, Insight Partners, Steadview Capital, Beenext, Amplo and Sequoia Capital.  

In June 2021, the company announced the acquisition of PAYBACK India, the country’s largest multi-brand loyalty program company with 100 million+ members. In June 2021, it was also given an in-principle approval by Reserve Bank of India to establish a Small Finance Bank, in partnership with Centrum Financial Services Limited (Centrum), the established and profitable NBFC arm of the Centrum Group. 

In October 2021, the consortium of Centrum Financial Services Limited (Centrum) and BharatPe, was issued a Small Finance Bank (SFB) license by the Reserve Bank of India (RBI). 

BharatPe also made its grand entry in the Buy Now Pay Later segment with the launch of postpe in October 2021.

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