LIC launches One Man Office to empower agents with mobile friendly ecosystem

India’s largest insurance unit, Life Insurance Corporation of India (LIC) unveils ‘One Man Office’ (OMO), a digital service platform aimed at empowering its agents and sales associates by offering seamless policy sales, customer servicing, and business tracking, all through a mobile-friendly ecosystem.

OMO which was launched on February 17, 2025, is designed to enhance the efficiency and productivity of LIC’s sales force, which includes Agents, Development Officers, Senior Business Associates, Chief Life Insurance Advisors, LIC Associates, and Chief Organisers.

The platform will enable them to provide life insurance services anytime, anywhere. Speaking at the launch, LIC’s CEO and MD, Siddhartha Mohanty, highlighted the significance of OMO, calling it “a vital tool in promoting life insurance and ensuring superior customer service.” He added that the initiative would contribute to LIC’s long-term goal of achieving ‘Insurance for All by 2047’.

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OMO will facilitate digital policy sales, and after-sales services, and serve as a training and knowledge hub for LIC agents. Integrated with LIC’s ANANDA (Atma Nirbhar Agents New Business Digital Application) platform, it offers features such as premium calculators, benefit illustrations, e-NACH registration, online loan requests, renewal premium payments, and claim-related documentation submission.

The platform also includes a knowledge center, health and insurance-related calculators, an office locator, and NEFT search tools to assist agents in providing better customer support. LIC plans to introduce additional features in phases to adapt to evolving business and service needs.

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