Rajasthan Tourism: IIFA Trophy Shines in Jaipur, Enthralling Locals with Selfie Craze

Jaipur, March 4: As Jaipur gears up to host the prestigious International Indian Film Academy Awards (IIFA) for the first time, excitement among residents and tourists is at an all-time high. To build momentum and make the event memorable, the Department of Tourism has installed 12-feet-tall replicas of the IIFA trophy at four major tourist hotspots—Amber Fort, Jal Mahal promenade, Albert Hall, and the Toran Dwar at Jawahar Circle. These grand installations have become a major attraction, drawing large crowds eager to capture the moment with selfies and group photos.

The enthusiasm surrounding the IIFA trophy replicas is evident, with visitors and locals flocking to these landmarks to click pictures and share them on social media. The initiative has added to the city's festive atmosphere, particularly igniting excitement among the youth.

Hosting this prestigious award show in Jaipur is expected to significantly boost the tourism sector while also amplifying Rajasthan’s art and cultural heritage on a global stage. For filmmakers and production houses, the event positions Rajasthan as a prime shooting destination. The IIFA 2025 spectacle is set to offer Jaipur and the state an opportunity to gain international recognition.

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Deputy Chief Minister Diya Kumari hailed the event as a testament to the state government's dedicated efforts. She emphasized that hosting IIFA in Jaipur marks a historic moment for Rajasthan, elevating its cultural and historical legacy to the global forefront. "This event will not only enhance Rajasthan's presence in international tourism and film industries but also play a vital role in the state's economic growth. Our government is committed to establishing Rajasthan as a hub for culture and tourism, and such global events will further this vision," she stated.

Notably, the silver jubilee edition of IIFA will take place on March 8 and 9, 2025, featuring an array of Bollywood's biggest stars. This mega event is set to provide an exceptional platform to showcase Rajasthan’s historical and cultural treasures, reinforcing its appeal as a prime tourism and film production destination.

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Tourism Secretary Ravi Jain highlighted Jaipur’s rich history and cultural significance, stating that it makes the city an ideal venue for global events. He assured that extensive preparations are underway for a seamless and spectacular IIFA 2025, which will not only brand Rajasthan as a premier tourism and film industry hub but also open new doors for investment and collaborations. "Jaipur’s unique charm makes it a perfect destination for Bollywood and international events," he added.

With its grandeur, heritage, and cinematic allure, Jaipur is all set to make history as it welcomes IIFA 2025, solidifying its place on the global entertainment and tourism map.

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