Mysore Sales International Limited (MSIL), established in 1966, is a premier government organization under the Government of Karnataka. Initially set up as a centralized marketing unit to fulfill the marketing needs of the state, MSIL has evolved into a vibrant, multi-product, and multi-dimensional marketing organization.
MSIL’s diverse portfolio includes a wide range of products and services. Historically, it has marketed products such as Mysore Sandal soaps, cement, Karnataka State lottery, air cargo, consumer durables, silk sarees, and wholesale liquor.. The company’s ability to adapt to changing consumer demands has been a key factor in its sustained success.
One of the notable aspects of MSIL is its commitment to public responsibility. The company has consistently provided superior quality products and top-class services, reinforcing public faith in government enterprises. . The company’s vision is to remain customer-focused by constantly providing tangible and measurable value for money in terms of products and services.
MSIL’s mission is to look forward and adapt to the times, offering consumers the best quality at the most affordable price. With over five decades of experience, MSIL has developed a significant public trust and a strong network with a diversified client base.